My name is Siân Deia and I am a musical theatre actress with a passion for beauty.

I’ve been in the arts since I was 3 years old starting with ballet then moving on to acting, jazz, contemporary then musical theatre at 16. I trained at @theurdang until I was 21 when I managed to land the Lion King musical as my first professional job

(That still blows my mind whenever I think about it)

I was blessed enough to have an incredible journey doing shows such as Dreamgirls and Motown in the London’s west end.

During my time at Dreamgirls I was also studying beauty therapy where I received my qualifications and specialised in waxing.

I gathered up all the money I could and opened a beauty studio in central London which is where my idea for creating my own brand started..

I’ve always been obsessed with beauty.

My house is full of things I’ve tried and tested. I actually find it really interesting to learn about ingredients and WHY certain acids are great for you skin.

So I then got into advanced skincare and everything just went at 100 miles per hour!

Now I have business where I get to educate those that walk in on what products would be suitable for their skin type and help my clients with their skincare goals.. whatever they are.

The products I use in my treatments and sell online are high quality and cruelty free.If it’s not quality .. I don't want it for you!I believe when you buy a product you should know EXACTLY what is in it and WHY it’s good for you.⠀

I truly believe you can have the skin you want with professional gradeproducts and treatments.I know you will find what you need here.⠀You deserve the best of what life can offer. Quality is for everyone.Stick with me, I've got you.